DANNY AVILA
1967 Paseo Del Rey, Vista, CA 92084
(760) 815-7481
hello@dannyavila.com
www.dannyavila.com
EXPERIENCE
North Coast Creative Team, Vista CA — Director of Media & Organizational Leadership
April 2012 – Present
- Lead a cross-functional creative and production department spanning eight locations, guiding vision, operations, and personnel development.
- Manage a team of nine full-time creatives and support 12+ volunteers, ensuring consistent delivery of 20+ high-quality media projects weekly.
- Transitioned from video lead to department head through adaptive leadership, growing influence from camera operation to strategic oversight.
- Played a pivotal role in team consolidation and restructuring, successfully retaining and empowering a core team during COVID-19 downsizing.
- Cultivated team culture that emphasizes growth, accountability, and performance—resulting in high retention and long-term staff development.
- Provide strategic leadership, set departmental goals, and ensure alignment with organization-wide objectives while managing complex, multi-campus workflows.
- Excel in identifying inefficiencies, implementing scalable systems, and mentoring staff through organizational challenges and opportunities.
SOLE Effects (Remote) — Strategic Consultant & Media Director
2021 – Present
- Oversaw the launch of a national student leadership program now used by 200,000+ students; managed production and delivery of content nationwide.
- Led consulting efforts to restructure digital presence and donor communication, enhancing visibility and increasing organizational efficiency.
Danny Avila Media, Vista CA — Founder / Team Operations Strategist
2007 – Present
- Manage all aspects of business operations from client relations to team coordination and large-scale video campaigns.
- Serve as both creative producer and organizational lead, helping clients scale through strategic branding, streamlined production, and digital consulting.
North County Media Center, Vista CA — Production Coordinator & Systems Advisor
2014 – 2023
- Advised on system upgrades and workflow optimization for high-end commercial productions (HP, Disney, Manscaped).
- Helped standardize production processes and backend infrastructure.
Johnson’s Auto Body & Paint, Carlsbad CA — Operations Manager
2007 – 2012
- Digitized office systems, implemented estimation software, and overhauled scheduling and customer service workflows.
- Elevated team efficiency and raised profitability by creating scalable, accountable systems and client communication strategies.
CompUSA, Encinitas CA — Sales Strategy Specialist
2005 – 2007
- Mentored under top commission earners, learning sales strategy, client qualification, and needs-based selling.
- Developed customer-first approaches still applied in leadership and operational roles today.
SKILLS
- Organizational Leadership | Change Management | Staff Development
- Multi-Project Oversight | Strategic Systems Thinking | Team Coaching
- Operational Efficiency | High-Volume Workflow Management | Internal Culture Building
- Video/Content Production | SEO | Client Relations | Digital Innovation
- Tools: Asana, Google Suite, Adobe Suite, Microsoft Office, WordPress, CRM Platforms
References
Greg Matis – Former Manager : (XXX) XXX-XXXX
Joel Fier – Former Client : (XXX) XXX-XXXX
Ben Ossenfort – Former Co-worker : (XXX) XXX-XXXX