Over the last six months, I’ve immersed myself deeply in the world of SEO—melding my background in WordPress development with a drive to continually learn and adapt. I’ve come to appreciate that web development and SEO are two distinct spheres: it’s not enough to merely build a site that looks good or loads quickly; it must also be optimized to be found and trusted by the right audience. In this time, I’ve honed strategies around keyword research, white-hat link-building, and content creation—focusing on long-tail keywords that bring sustainable traffic and genuine engagement rather than superficial wins.

A key insight from my recent work is the shift toward AI-driven search. As more people turn to tools like ChatGPT or Google’s emerging AI responses, the old SEO methods of just stuffing keywords and amassing backlinks aren’t future-proof. Now, businesses must create content that truly informs, educates, and answers people’s questions in a way these large language models recognize and surface. My goal is to help clients build platforms with an eye on what’s next—ensuring that, as search engines and AI evolve, their digital presence remains both relevant and resilient. I’m here to protect clients from SEO scams, deploy proven best practices, and continually keep my finger on the pulse of new technologies so every project can thrive not only now, but well into the future.